How to Build Your Personal Brand on Twitter

How to Build Your Personal Brand on TwitterHow to Build Your Personal Brand on TwitterYouve heard that its important to have a LinkedIn profile so that recruiters can find your work experience. You also know that you have to set your Facebook privacy settings so that recruiters dont find your pictures from college. But have you heard that you should build a professional Twitter account so that recruiters can find your career interests and thoughts? According to Jobvites 2015 Recruiter land Study 47 percent of recruiters use Twitter to find potential candidates. Here are five easy ways to use Twitter effectively to build your professional brandYour Twitter handle is not a AOL screen name.While Twitter may feel like an opportunity to express your interests, its best to keep your handle as close to your name as possible. Save the enthusiasm and creativity for your actual tweets.Professional pictures only please.Think of your Twitter account as an extension of your resume. You wouldnt ha nd a recruiter a picture of you rocking your bikini on the beach or enjoying the nightlife scene. Choose a simple headshot so that your face is recognizable and memorable. Ditto with your cover photo as well. Keep it classy and create a Twitter profile that youd be proud for your grandmother to see.Treat your bio as your resume.The beauty of Twitter is that users are forced to share their thoughts concisely. The same is true with your Twitter bio. You have 160 characters to tell the world who you are and what youre all about. Use that space wisely and highlight your professional interests. A good place to start is to highlight organizations youve worked for (tagging their Twitter handle of course), any schools youve attended and what kinds of opportunities youre interested in.Follow influencers in your field or industry.Its all about who you know, or in the case of Twitter, its all about who you follow. In order to have a truly effective professional Twitter account its important to be a part of the conversation. If youre interested in being in marketing, look for people making themselves known for their marketing prowess, or follow the entrepreneurs you most look up to. Its probably best to stay away from controversial celebrities or too many parody accounts.Be a person.Its easy to scroll through the plethora of information, news and thoughts on Twitter and simply favorite and retweet what you read. However, who likes to read a robotic log of someone elses thoughts? Nobody. The best way to increase your following and grow your influence is to share original and unique thoughts as well as content. Stand out by being you.

Cal professor, Great at Work author, says do less to achieve more

Cal professor, Great at Work author, says do less to achieve moraCal professor, Great at Work author, says do less to achieve moreWhen he first started his career, Morten Hansen was a consultant who thought working up to ninety hours a week was the secret to success. But as the management professor at University of California, Berkeley, details in his new book Great at Work How Top Performers Do Less, Work Better, And Achieve More, overworking himself was not working.Instead, Hansen noticed that his consultant coworker Natalie was outperforming him even though she never worked late and had a normal work-life balance. The secret to Natalies success was part of the genesis for Hansens five-year survey study on 5,000 employees and managers. As part of the study, Hansen recruited people across diverse careers, including store managers, plant foremen, brokers, lawyers, and engineers, to complete work habits surveys on themselves, their anfhreres, and their subordinates. Here are the resea rch-backed tips he shared with Ladders on how the top performers in these fields are able to get more out of doing less, so that we can do the saatkornSurvey The hardest hustlers arent necessarily the best workersHansens quantitative results found that if you work more than 50 hours, your job performance plateaus. In fact, if you work more than 65 hours a week, your performance and productivity sharply declines.What he discovered debunks the belief that working long, crazy hours leads to better work. If you want to be really great at your career, do not fall into the trap of thinking that being busy - volumes of activity - is the same as accomplishment, Hansen told Ladders. The number of meetings you go to, the number of frequent flier miles you rack up flying on your job, the number of business trips you take, the number of phone calls you make, the number of customer visits you make, the number of emails you send - these are not accomplishments, they are just activities. The qu estion is what are the results of those activities? Thats where we need to have a mental shift.On how we need to be selectively obsessiveInstead of boxing ourselves into the do more, then stress group of workers, Hansen wants us to become do less, then obsess kind of workers. Backed by qualitative and quantitative data from his 96-item survey, Hansens recommendations go beyond the usual work smarter advice of starting a calendar and being better at delegating and prioritizing. Hansen found that the top performers were not just working less, but they were obsessively focused on the value they created with the hours they worked.If I focus on the work that creates the most value to my organization, and I do these exceptionally well, thats going to get noted. That is going to stand out as exceptional work. That is what the data says, and I see it time and again, Hansen said.Hansens book shares the cautionary tale of a Hewlett-Packard engineer who wasted hours of his day writing a quarte rly project status report that was read by no one in the research department. He had met his goal according to his job description, but he had contributed zero value, Hansen said. But if you want to climb the ladders of a career, you need to do more that just accomplish goals- you need to find and meet goals that matter to your organizations success.On why follow your passion is not enoughIn Hansens study, employees who were able to match passion with purpose scored 18 points higher in their performance than passionless and purposeless employees. But if you feel like youre in a dead-end job with no passion, quitting is not the only answer to finding meaning in your work.Hansen said that we should expand our definition of what passion is beyond enjoying everything about our job. Maybe, you relish the sense of competition, or you enjoy collaborating with your teammates, or maybe you love creative problem solving. Take those different passions and see if you can find areas at work wher e you can do that little by little, Hansen recommends. If you like learning and development, try to get into some training seminarsIn other words, you start maneuvering yourself. In most jobs, there is some room for maneuveringWe found people who could do this.On how to stop a boss who is overworking youWe may want to individually apply Hansens lessons, but may also feel constrained by managers who demand more and more of our time. But taking every opportunity that you are assigned will not serve you well, Hansen found. Being a yes-person is a great way to underperform, Hansen said. When your boss piles on stuff on you, and you say yes you start producing substandard work.To stop your work from suffering, Hansen said that you need to be assertive and set boundaries with your boss.You dont say no I dont want to take on this assignment, Hansen said about how you broach the conversation. Instead, he suggests telling them Youre giving me a new task to do and I just want to sit down with you to go through the priority list. Of these priorities, which one do you want me to do first and concentrate on? Now, we have a dialogue. Youre putting it back on the boss.In his book, Hansen details the story of James, a junior management consultant, who was able to successfully get his work partner to back off from piling on more work when he told him frankly that,The merger project requires all my attention for the next three weeks, and there is no slack in the schedule. The key is to deliver the best quality, so we will need some more people on the merger project if you want me to help with the sales bid. The honest conversation required James to be assertive about his needs and attentive to the value he created for his gamble to work.The bottom lineThese lessons on focus, and matching passion with purpose, and tactfully saying no show us that being great at work does not depend on bosses and coworkers. It starts with us realizing that we have agency and power over our career s to make each workday matter.

Job Tips for the Recent College Graduate

Job Tips for the Recent College GraduateJob Tips for the Recent College GraduateWhether you will graduate this semester or have been looking for a job since last May, incorporate these five tips into your job-search strategy so youll be on the right track.Perfect your personal brandInvest in a professional resume thats designed to highlight your relevant skills and make it past the electronic gatekeepers. Clean up your online presence by increasing the security settings on any profile dedicated for personal use, and updating or building out your professional profiles to align with your resume.Harness the power of 3Use multiple methods to uncover job leads both published and hidden. This includes applying to online job postings, utilizing your personal and professional network, and reaching out to relevant recruiters.Nurture your networkYou are 10 times more likely to land an interview when you have an employee referral with your application. Expand your network by joining and active ly participating in online and face-to-face groups related to your target industry and line of work. This will also help you uncover potential job opportunities.Master the informational interviewAs your network grows, seek out professionals who work in your targeted industry or company and take them out for a cup of coffee to pick their brain. The more you learn about the industry and its hiring practices, the better prepared you will be for the job search.Fill in the gapsIf youre unemployed and looking for work, consider seeking out volunteer or internship opportunities where you can use your degree and gain relevant experience in your desired field. This will help you build your resume, grow your network, and it may lead to more permanent work.